Tuesday, November 10, 2015

How to Amass and Wield Great Power & Influence

This is simply great, and I needed to share it with you. -Andrea Michaels

-By Kile Ozier
Security Pin/ID for 1994 GGIV Opening Ceremonies
designed by Steve Boyd


Give Everything Away.
Take Responsibility.
Be Responsible.



That’s it. That’s all y’gotta do.

As a Production Executive, Creative Executive or Director, Producer or any combination thereof; these three practices will set you up and keep you in a position of effective, essential power and influence.

You already know that, no matter how fantastic one’s own original vision of a production or project may have been; it is likely, virtually assured, that after having shared it with your team and having collaborated and tested and massaged it through design and production to launch or show it is far better, more compelling and resonant for having opened it up to collaboration and contribution with and by your team.

Be sure they know that you know that. Walk that talk and it will come back to you in spades.

  
Give Everything Away.

I’m talking credit, here; acknowledgement. Put your people in the spotlight as they create or deliver exceptional or exemplary work.

Everyone already knows you are The One, the Creative Visionary, the Impresario Producer…that you drive the Idea or Concept and the Team…are In Charge. The world already knows that. My suggestion is to be relaxed and secure in your position and give all the credit to those who deliver for you.

So, when someone comes up to you after seeing your show or experiencing the thing you made and says, “Oh, Kile (if, in fact, your name is Kile); that was amazing! I still can’t get over The Moment when <whatever impressed them> happened: I will remember that for the rest of my life! THANK YOU!” That is your opportunity to publicly and graciously point to and acknowledge the person or team that made that one component happen for you; throwing attention and accolade their way.

“You know who did that? That was David, John and Melissa; they’re right over there, I’d appreciate it if you’d go over and tell them what you just told me. In fact, let me introduce you…”

…or some practical form of immediate acknowledgement…
  • share their contact informations
  • cite their work when interviewed
  • spontaneously recommend them when the subject of their craft comes up amongst peers and colleagues
Push and promote those who have delivered for you; it only makes you look generous and supportive and ego free…and we know you are at least two of those things, anyway…

The rewards and benefits of such a stance are legion. I can attest to the good feeling of handing off compliments, the power of the trust that is built and grows when your team knows you respect and appreciate them and the security that exists and builds in knowing that these professionals will likely jump with alacrity at the chance to work again with someone who treats them fairly and who readily shares the Glory.

And who pays them on time. (We’ve talked about this)

So, what am I talking about?

 

Take Responsibility


Responsibility of The One in Charge extends well beyond the Production, itself.
  • Know your team. Know the individuals who make up your team beyond Job Titles. Know them. Know whether they have families, where they are from, other jobs they’ve had. Assuming an individual is only the title held can cut you off from great amounts of information and resource. The more you know of the background, activities, historical contexts and interests of the people who make up your team, the more I guarantee you will find resources you did not know you had.
  • Especially in an emergency. Who knows: the wind comes up, the tarps come loose, rain is imminent, your production coordinator is also a Scout Leader or was a Forest Ranger in a past life. Knots you need? Done. You never know. Find out.
  • Keep your agreements with your team. (see link, above.) Pay ‘em on time, don’t make them feel they have to ask for their money.
  • Respect their private / home lives.
  • Respect them. This has to be genuine and authentic. Another guarantee: if you treat your people with full-on respect, they will deliver anything for you.
  • Respect the expertise. A good leader should know a little bit about a lot of things and not pretend to know everything about anything. Knowing enough to know your team members are doing good work is important; thinking they need your close supervision in order to do their jobs is a sure way to get them to leave you. Ask for what you want, refrain from telling them how it’s done. If they don’t know more than you, you’ve hired the wrong people.
  • Never assume “ownership” of anyone on your team. They serve and support you out of their respect for you and your work or vision…and because they know you respect them, their expertise, their contributions. Should they sense an absence of respect on your part; they will likely be the next thing that is Absent.
  • Responsibility? Basically, if the show goes great, it’s due to them; if it goes awry, it’s your fault. Deal with any actual person who err’d in private; but publicly, that buck stops at your desk and must fall no further below it.

 

Finally, Be Responsible


Words are one thing; actions quite another. A Solid Leader pays attention to the little things that might be overlooked or fall between the cracks in a large bureaucracy.

This does not mean be a micromanager. For that, I will lead the mob with stakes and torches in hand. (There is, I hope, a special place in whatever Afterlife there may be for Micromanagers.) What it means is that, as a production ramps up and the work is getting done; the One in Charge must be sure the team is being supported by the infrastructure. Payments are made on time, insurance is carried and covered, breaks are taken and people are fed…and that craft services has carbs, protein and abundant amounts of chocolate and sugar.

Seriously: it is not unusual for a show to close or a project to wrap with a vendor or freelancer not yet paid. It should be unusual but it isn’t, unfortunately. Sometimes things move fast, invoices get lost, payment is assumed but not actually delivered. Many such things can result in that one payment not happening.
 
When this happens, the One Who Was in Charge remains responsible for the clearing of accounts. You may be on to another project, as may the individual or vendor the former client owes your team member. But being separated from the project is irrelevant; it remains your responsibility see to it that that artist or technician is paid…especially if you are ever going to want work from that person, again.

These are your relationships to protect.

Developing and maintaining a reputation for being committed to the well-being and professional treatment of those who work under you will ultimately give you a great reputation for respecting your people…and will result in those people trusting you, implicitly, and returning to you in the future.

Anecdotally; this is how it has played out for me…

I do work in theme parks, for non-profits and NGO’s, for corporations. When I have a good budget and a well-paying gig, I pay my teams accordingly … and always on time. The men and women who have worked for me in stadiums, theatres, Urban Malls and ballrooms have been doubt-free about the respect (and often awe) in which I hold and treat them. We get great results, every time.

(Well, there was that one time…)

At other times, when I have accepted a project for a weakly-funded charity or smaller entity; I can reach out to these same people, sharing with them the fact that “…there’s no money in this one…,” and they remain highly likely to jump onboard and join me on the project, because:

  • they know that they will be treated with respect
  • they will be paid on time, no matter how minuscule the payment
  • they will be asked to collaborate on something that will be emotionally engaging and likely quite fulfilling to them, personally and professionally, and
  • they will very likely get to see me cry, more than once, as the Experience unfolds…and chances are they will also be moved.

Not a bad reputation to have. Not a bad offer to make. Good practice for work and life.

To the point of the title of this piece; it is working in this way that will ensure the power to attract good people to do good work, it is working in this way that will offer the reputation for edge, for creativity, for creating healthy collaborative and fun environments that yield compelling experiences, it will make your teams attractive to others, lessen the amount of coal in your stocking at Christmas and lower the number of voodoo dolls made in your image.

Make sense?

Hope so.

A visionary and nimble Director, Producer and Writer, Kile Ozier has a global reputation for crafting Experience such that audiences are captivated and rapt; brought to their feet with thunderous applause or deeply touched by his ability to tell a story and connect, emotionally. His strong work ethic, creativity and empathetic management style has consistently delivered Show Experience that continues to resonate in the memories of his audiences long after the lights are doused.

He shares his techniques and philosophies … and opinions … on creating experiences (and on random experiences that have been created by others) in his iBook, “IMHO: Creating Compelling Experience” - a free download from iTunes or iBooks at https://itunes.apple.com/us/book/imho/id555219645?mt=11. Meanwhile, his blog, “IMHO: Sharing What I’ve Learned,” is avidly read and embraced by billions of humans and others throughout the Milky Way and Andromeda Galaxies. http://imho.kileozier.com/. To learn more about Kile, visit www.oziercreative.guru. To contact Kile, email him via kile@kileozier.com

To learn more about Extraordinary Events, visit www.extraordinaryevents.net.

Wednesday, October 28, 2015

How to Create a Better Customer (and Employee) Experience

I love this article. I have often said that I would never ask an employee to do anything I wouldn't do, and that came to mind at midnight a couple of Sundays ago when I was at load-out waiting for trucks and picking up trash from a huge airplane hangar, folding chairs to make the rental pick-up go faster, etc. I wanted to share Shep Hyken's words of wisdom with you. He is quite the master of customer and employee relationships. -Andrea Michaels

Who is responsible for customer service? Unless you run a one-man operation, you probably have to entrust the job to your employees. How can you ensure that they care enough to deliver a good customer experience in every interaction? That they are in sync with your company's culture, vision, mission and philosophy as a whole?

You need to have employees who "buy in" to your organization - that is, loyal employees who have internalized the company's vision and mission. They believe in the company and want it to succeed, and will do their best to promote the business and help it grow.

This organizational buy-in doesn't happen by accident, but it is worth the effort. Employees who take pride in the company not only deliver good customer service, but they are also a benefit to marketing efforts. If you want customer service delivered by employees who care - and the loyal customers who develop as a result - here are some things to remember.

  • Start at the top. To be successful, customer service cannot simply be delegated to the front-line employees. Leaders have to be role models for the employees to follow, and all employees must provide good service, whether they are interacting with internal or external customers. The customer-focused culture has to permeate the entire organization from top to bottom. Every decision that is made should incorporate the question, "How does this impact the customer?"
  • Define your service. Take some time to thoughtfully consider what you want your customer experience to look like. What kind of special promise will you make to your customers? Do you promise to respond quickly? To be easy to do business with? To keep your promises? Once you define your brand of customer service, distill it into a few words that are easy for employees to remember and strive for.
  • Communicate and train. Share your customer service philosophy (and its short-form motto or mission statement) with your employees and train them in how to deliver it. Part of this could involve mapping out the customer's journey and identifying all the points of interaction he or she has with the company, and then ensuring that good customer service is built into each of these "touch points."
  • Lead by example. The best way for management to lead by example is by following what I call the Employee Golden Rule: Treat your employees the way you want the customer to be treated - maybe even better. When employees feel like their managers care about them and appreciate them, they are more motivated to do well in their responsibilities - including customer service.
There are also tools available today to test the level of employee engagement in your company. Not long ago, I wrote about TINYpulse. I love this company. They offer a simple software program to survey employees and monitor their levels of motivation and morale. Less in-depth but more up-to-date than an annual employee survey, it is a way of "checking the pulse" of your company each week.

Just as important as the employees' responses to the questions is the fact that the frequent opportunity to share their opinions gives them a sense of feeling more fulfilled, appreciated and understood.

When I talked with the owner of the company, David Niu, he shared some of the simple yet powerful questions he suggests that companies might ask:

  • Do you have all the tools you need to be successful in your job?
  • If you were to leave our company, what would your primary reason be?
  • Do you have a suggestion about how we might improve?

Why is this important? As we mentioned earlier, the best way to deliver good customer service is to have employees who believe in the company and what it stands for, who will promote it and do whatever they can to help make it succeed. So, set inspiring customer service goals, communicate them, and show employees how to achieve them. Then use the weekly "pulse check" to make sure everyone is on the same page - that your employees are buying in and not opting out!

 
 Shep Hyken, CSP, CPAE, is a customer service expert, hall-of-fame speaker and New York Times and Wall Street Journal bestselling author. He works with organizations to build loyal relationships with their customers and employees. He is also the creator of The Customer Focus, a customer service training program that helps organizations develop a customer service culture and loyalty mindset. For more information contact (314) 692-2200 or www.Hyken.com.

This article has been reprinted with Shep Hyken's permission.

  

Tuesday, October 13, 2015

Mega Trends in Business

In the last blog I talked a lot about how to do business in the future. I reviewed general tips and advice I have garnered from successful people who are great at doing business. Now I'd like to get a bit more specific about trends in all aspects of our business world. They might apply to meetings and events, but in general they apply to advertising, public relations, and sales of every kind. They are what we need to keep watch on, now, and into the future. Read this today, and by tomorrow there will be a few new ones. I promise to try to keep on top of them and share.

1. Change your terminology
You no longer have "clients;" you no longer have "guests;" you no longer have "attendees" ... you have PARTICIPANTS. This changes the mind set on everything you think about and plan, because now you are offering to engage them in an experience.

2. Demographics are being replaced by psychographics, or "what do you like," not what is your age and where are you from.

3. Look closely at Generation Z, those 19 and under ... they are the participants of the future and should guide what you are doing now.

Mike Dominguez, VP of MGM Mirage, shared with me that they are building a new arena where the entire second tier will be General Admission for people to buy tickets but not purchase seats. They will stand and be a part of the experience of the concert ... an entirely new way of thinking.

4. Examine what the Music Festival Experience is all about:

  • People meet others they would never normally encounter.
  • They use the power of music as a unique tool to aid the human experience. 
  • Adding this to a social gathering is an unparalleled force.
  • Festivals are a uniting experience; people synch with each other; in other words, they connect.
  • The use of social media at events, once known for mosh pits, morphed into hyper-connected webs of social interaction.
  • Think of the possibilities:
    • geo tagging allows users to drop a pin on their tents so participants won't get lost;
    •  Austin City Limits programmed RFID bracelets with credit card information so no one had to pull out cash or cards to pay for drinks; for organizers all the data needed is provided, even line control, because they can see a back-up before it happens;
    • At the Sapphire Conference, use of I-Beacons and Wi-Fi heat mapping to improve the participants' experiences allowed data to be monitored in real time but analyzed later. It provided how people moved, what attracted the crowds, where they stayed the longest. And the data can be broken down into patterns by industry and job title.
5. It is still the day of "The Sharing Economy."

  • We have no more secrets. 
  • We share ideas.
  • Crowdsourcing and crowdfunding are becoming a norm.
  • It's about groups and togetherness ... nothing attracts a crowd like a crowd; just look at the popularity of flash mobs.
  • In the words of my friend, Colja Dams, President and CEO of Vok Dams, this is an era of word-of-mouth in 3-D.
  • One Spark is a great example of a Crowdfunding Festival in Jacksonville, Florida. It proves that face-to-face connections are critical to start-up projects. The idea is that great ideas can come from anywhere; it cuts through the digital noise and allows people to connect and truly engage and get real-time feedback. Ideas are presented on multiple stages; participants cast votes at kiosks or on an event app, and significant monies are given to creators in proportion to total votes cast; it empowers the crowd to make the decisions.

A lot to absorb, right? I'm going to give you some time to mull over all of these and watch for the next blog which will continue this conversation. I invite you to participate with your own "trends." Let's get the dialogue moving!



Andrea Michaels is founder and president of Extraordinary Events, a multi-award-winning international meeting and event planning and production firm based in Los Angeles. Andrea is the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life and an in-demand speaker and leading voice in the special events industry. She may be reached via amichaels@extraordinaryevents.net.