Little did we know when we signed on as the North American Marketing Agency partners with Hanwha Solar to create in stadium branding and a multi-day marketing activation that the branding would become so visible. The goal was simple – become a visible brand in the San Francisco and U.S. market. The timing could not have been better as their branding was seen by over 40 million TV viewers during the National League Championship Series and the audience grew to 12 million TV viewers per game as the San Francisco Giants shocked Major League Baseball by winning the 2012 World Series.
In Game One of the Series, eventual MVP Pablo Sandoval, who represented the Giants in Hanwha Solar Opening Day Festivities, tied a MLB record with three home runs. All of these HRs were displayed on Hanwha’s enormous How Far Did It Fly LED board at the ballpark.
We are very happy to see one of our top clients get so much additional exposure and for many of our newest partner/friends at the Giants corporate offices rewarded for the dedication. They are a top-notch staff! Congratulations!