Wednesday, August 23, 2017

ARE YOU THE STAR OF THE SHOW OR PART OF AN ENSEMBLE?

Last week I went to see Hamilton. It was exactly as advertised. Innovative. Inspiring. Entertaining. Fabulous. So, what did I most love about it? It might have been the exceptional soloists, all of whom performed to perfection. Great voices. Great dancing. Fine acting. It might have been the creative thought process behind the entire project. Or it might have been the way history was made accessible and interesting.

Note: It might have been, but it wasn’t. What moved me the most was the last three minutes when the entire ensemble lined up for bows. Not one incredible soloist stepped forward to be acknowledged and applauded. As one, they took three bows. And then that was it. Sheer business inspiration for me.

Do we operate as soloists, needing to be acknowledged and applauded when we have a creative idea, do a well-received pitch, or deliver an amazing event? Do we speak in “I” rather than “we”? Do we represent ourselves as a team or as a group of individuals? This motivated me to review our Website and how we represent our company, and I’m not sure that after Hamilton I’m not going to entirely change it up.

I see a lot of references to me, as owner and founder of the company and how invested I am in each project. Yes, I am. So, what? Everyone else who has creative or logistical input is just as committed to the success of each project. We have much time invested in “Think Tank Tuesdays” in which everyone participates to talk about the latest, greatest, and how we can use new ideas to the benefit of our clients. That’s an “us” type of happening at Extraordinary Events. And it wasn’t my idea.

Maybe the media has made it a world where we think of the face of certain companies, such as Bill Gates and Microsoft, or Steve Jobs and Apple. Yet, were they really soloists? I don’t think so.

All of which begs the way to tell our stories better. We need to get as far away from the mentality of “my client” as possible. Okay, I will digress for a minute. I have a friend who refers to the person who helps her in times of infirmity as “my girl”. I have a show director who refers to her talent as “my kids”. Ahem, folks, we own nobody. NO BODY!

So, let’s learn from the Hamilton cast. We need to take our bows as a team. Do you agree?


Andrea Michaels is the founder and president of Extraordinary Events, an international event agency based in Los Angeles. She is the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached at amichaels@extrarordinaryevents.com.

Wednesday, August 9, 2017

SHUT UP… OR GET FIRED OR WHY YOU SHOULD NEVER HAVE THE LAST WORD UNLESS IT’S THE RIGHT LAST WORD

I had an interesting learning experience while on vacation. When engaging in conversations with new acquaintances, if I heard them say something with which I didn’t agree I would always find a way to either contradict them (because I knew better, of course) or end our exchange with my opinion. I needed to be right.

As I heard myself do this repeatedly, I realized how very wrong it was, and then I went a step beyond…. did I do this with my own team, much less with my clients? Did I always have to have the last word? I think maybe I did, if not always, then too often. And what did it gain me? So, let’s just talk about what it can do for you.

How often when we hear clients ask for something unreasonable, un-doable, not possible within their budget or timeframe, or any other reason do we show how knowledgeable we are by letting them know that we know better? We continue to advise until we end the conversation with our opinion. Now we might do it nicely, but is it really respectful of who they are? They are our clients; they sign the checks that allow us to stay in business. Their opinion and their needs are very important. We need to allow them to have the last word.

It's all about how things are framed. Instead of “It’s not possible” how about “I think those are great ideas. Can we explore them together, pros and cons, and see how we can accomplish your goals within your budget?” And then end the discussion by thanking them for it and for sharing their thoughts and letting them know their opinions mattered. Yes, you might have that final closing sentence, but it will be a sentence that empowers them and respects them.

We all agree that silence is the most powerful tool we have in communication. Negotiations always go in favor of the person who says nothing but just waits for the other person to talk… they usually talk themselves into a corner, don’t they? Think of buying a car. The longer you are silent, the more likely you are to get a better deal. So, lots of" Hmmm… that’s a great idea"… "Let’s talk more about that"… those are the same as silence. Let your clients talk. You don’t always have to jump in and cover every moment with quick solutions. Lead your clients. Guide your clients. If they think they have the solution, you’ll be a hero.

And you won’t get fired. Think about it.

Andrea Michaels is the founder and president of Extraordinary Events, an international event agency based in Los Angeles. She is the author of  Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached at amichaels@extraordinaryevents.com.