I had an interesting learning
experience while on vacation. When engaging in conversations with new
acquaintances, if I heard them say something with which I didn’t agree I would always find a way to either contradict
them (because I knew better, of course) or end our exchange with my opinion. I
needed to be right.
As I heard myself do this
repeatedly, I realized how very wrong it was, and then I went a step beyond…. did
I do this with my own team, much less with my clients? Did I always have to
have the last word? I think maybe I did, if not always, then too often. And
what did it gain me? So, let’s just talk about what it can do for you.
How often when we hear clients
ask for something unreasonable, un-doable, not possible within their budget or
timeframe, or any other reason do we show how knowledgeable we are by letting
them know that we know better? We continue to advise until we end the
conversation with our opinion. Now we might do it nicely, but is it really
respectful of who they are? They are our clients; they sign the checks that
allow us to stay in business. Their opinion and their needs are very important.
We need to allow them to have the last word.
It's all about how things are
framed. Instead of “It’s not possible” how about “I think those are great
ideas. Can we explore them together, pros and cons, and see how we can
accomplish your goals within your budget?” And then end the discussion by thanking
them for it and for sharing their thoughts and letting them know
their opinions mattered. Yes, you might have that final closing sentence, but
it will be a sentence that empowers them and respects them.
We all agree that silence is the
most powerful tool we have in communication. Negotiations always go in favor of
the person who says nothing but just waits for the other person to talk… they
usually talk themselves into a corner, don’t they? Think of buying a car. The
longer you are silent, the more likely you are to get a better deal. So, lots
of" Hmmm… that’s a great idea"… "Let’s talk more about that"… those are the same as
silence. Let your clients talk. You don’t always have to jump in and cover
every moment with quick solutions. Lead your clients. Guide your clients. If
they think they have the solution, you’ll be a hero.
And you won’t get fired. Think about it.
Andrea Michaels is the founder and president of Extraordinary Events, an international event agency based in Los Angeles. She is the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached at amichaels@extraordinaryevents.com.
Great article and very true
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