Last week I went to see Hamilton.
It was exactly as advertised. Innovative. Inspiring. Entertaining. Fabulous. So,
what did I most love about it? It might have been the exceptional soloists, all
of whom performed to perfection. Great voices. Great dancing. Fine acting. It
might have been the creative thought process behind the entire project. Or it
might have been the way history was made accessible and interesting.
Note: It might have been, but it wasn’t. What moved me the
most was the last three minutes when the entire ensemble lined up for bows. Not
one incredible soloist stepped forward to be acknowledged and applauded. As
one, they took three bows. And then that was it. Sheer business inspiration for
me.
Do we operate as soloists, needing to be acknowledged and
applauded when we have a creative idea, do a well-received pitch, or deliver an
amazing event? Do we speak in “I” rather than “we”? Do we represent ourselves
as a team or as a group of individuals? This motivated me to review our Website
and how we represent our company, and I’m not sure that after Hamilton I’m not going to entirely
change it up.
I see a lot of references to me, as owner and founder of the
company and how invested I am in each project. Yes, I am. So, what? Everyone
else who has creative or logistical input is just as committed to the success
of each project. We have much time invested in “Think Tank Tuesdays” in which
everyone participates to talk about the latest, greatest, and how we can use
new ideas to the benefit of our clients. That’s an “us” type of happening at Extraordinary
Events. And it wasn’t my idea.
Maybe the media has made it a world where we think of the
face of certain companies, such as Bill Gates and Microsoft, or Steve Jobs and
Apple. Yet, were they really soloists? I don’t think so.
All of which begs the way to tell our stories better. We
need to get as far away from the mentality of “my client” as possible. Okay, I
will digress for a minute. I have a friend who refers to the person who helps
her in times of infirmity as “my girl”. I have a show director who refers to
her talent as “my kids”. Ahem, folks, we own nobody. NO BODY!
So, let’s learn from the Hamilton
cast. We need to take our bows as a team. Do you agree?
Andrea Michaels is the
founder and president of Extraordinary Events, an international event agency
based in Los Angeles. She is the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached at amichaels@extrarordinaryevents.com.
I can only be as good as my support team and I let me cleants know it is a team effort to create the vision.
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