After many lengthy discussions with various prominent figures in the events industry, the conversation that began with RFP's and how they've morphed into something entirely different than the original intent, the dialogue went deeper.
We started discussing the result of this change in the process... the one stop shop that does a little bit of everything, but at what cost?
Yes, there are one stop shops that are successful and have identified and defined each area of expertise well, so if that's you there is no need to take offense. If you DO take offense to this post below from a recent NACE blog, then maybe your business model or practices should be re-examined....
Let's continue the conversation, shall we? Click below to continue reading.
Kate Patay, CPCE, is an international speaker and consultant and the Vice President of the National Association for Catering & Events. She is a faculty lecturer for The International School of Hospitality and an advisor to the Student Event Planners Association. She may be reached via firstname.lastname@example.org.
Andrea Michaels is Founder and President of Extraordinary Events, a multi-award-winning, international event agency based in Los Angeles. She is the author of Reflections of a Successful Wallflower - Lessons in Business; Lessons in Life. She may be reached at email@example.com.