So, I’ll start with my personal experiences. Over the last few
years I have heard people tell me about their good intentions. “Let’s get
together” followed by… nothing. Or in the case of my grandchildren (with me
present) “I’ll call you, so I can take you out on my boat” followed by… nothing.
I could fill a novel the size of Gone with
The Wind with the promises made and unkept.
Why are these personal disappointments so applicable to
business? And I ask you kindly to be honest with yourselves and remember the
times you might have said to a vendor, “We haven’t made any decisions yet” ….
Or “Call me back in a few days so we can get together” which meant “call me
never.”
Or any number of things that were not honest. And when you
say, “We do everything in house” is that an honest statement when you do source
out many parts of your projects?
On a personal level I would rather people said nothing than
make promises they have no intention of keeping. Once they say they will do
something, do it, and if they are only filling time with empty statements, say
nothing at all except pleasantries. Don’t make me (or my family) hopeful of an
event or action that will never happen.
On a business level, are we fair to our clients when we make
promises we might not be able to keep, don’t meet deadlines, and say “did you
check your spam?” when the proposal was never sent via email? Or is it ethical to intimate that we can meet a budget that is unreasonable because we are hopeful our client will eventually find more money and operate a program on a bigger budget? Again, I could
go on forever with these examples. And feel free to add your own.
Ah, client, did you think you were exempt? When you tell
your suppliers that you don’t know what your budget is, is this true? “I don’t
want to stifle your creativity” is an oft used phrase. And my response is
“stifle away please.” Because my time and creativity are worth something, and I
don’t want to waste my time (and therefore money) proposing a million-dollar
event or entertainer when the budget is a tenth of that.
Andrea Michaels is the founder and president of Extraordinary Events, an international, multi-award-winning event agency based in Los Angeles. She is the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life. She may be reached at amichaels@extrarordinaryevents.com.
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